While online virtual event platforms have existed for several years now, the ones predating metaverse worlds were often uninspiring, primarily relying on video features. Think about your Friday night company catch-up for your remote team on Google meets or MS Teams – it offers basic elements like audio, video, and presentations. Although practical, this tends to be a stock-standard event for most participants. Various online virtual meeting platforms exist, where remote workers or students engage in monotonous sessions to connect with peers. Platforms for live readings, such as short stories or dramatic formats like true crime stories and radio plays, lack depth and offer underwhelming user experiences. While the content by performers can be excellent, the environments usually lack the necessary ingredients for a memorable experience.
Metaverses, in contrast, are advanced and significantly more exciting due to their immersive and multifaceted nature, and they are fantastic for socialising. They can feature advanced customizable avatars and AI integrations that allow individuals to quickly personalize their environments using voice and text commands. This enables branding and personal style expression. More advanced AI integrations even allow you to create and program Non Player Characters (NPCs) to perform various functions, such as being a sales assistant, event host, or guide. There are countless use cases to program your own NPC. This not only reduces costs and labor but can also add an entertainment factor for your audience.
Metaverses can incorporate gamified elements like virtual pets, treasure hunts, and quests to earn rewards or claim free product samples. Full bespoke experiences can also be created by gaming engines such as Unity, and then integrated to create something special. Metaverses often offer easily configurable templates for immersive entertainment like storytelling, stand-up comedy and art galleries. Often, there are other events nearby, enhancing user satisfaction and linking positive emotions to your event organization. While full immersion can be achieved with VR, users can also participate using mobile devices or PCs, depending on the platform.
If you find a specific event space appealing and wish to use it repeatedly, many metaverse platforms offer free virtual spaces to host events and the option to purchase or rent virtual spaces along with a variety of tools if you're looking for something longer term. Metaverses provide excellent spaces for aspiring performers to practice in front of a live audience, as the virtual environment reduces nervousness associated with public performance.
Here are a few practical use cases that can be elevated in the metaverse to captivate your audience, whether they're customers, students, or community members:
Remarkable options are available now, some being free or low-cost, provided you know where to look. While these platforms are still in their early stages, they yield outstanding outcomes, making it a prime opportunity to create exceptional events. Why not give them a try? Contact us at [email protected].